At Fleet Feet the mission is to "inspire the runner in everyone", this means equipping runners, walkers, and fitness enthusiasts with all the tools they need to turn their goals into a reality. The displays created for Fleet Feet were set up to make them inviting and easy to shop. They appeal to both seasoned runners and those just starting out by being friendly and inviting. Variations in hanging and display methods make it easy to find the item being looked for. Relationships between apparel are clearly defined to provide several options for a shopper looking to coordinate an outfit. Getting active should not be intimidating and by making the store displays warm and welcoming helps motivate even those just beginning their fitness journey.